The act of print has been around for a very long time, evolving as we advance into new technologies. In the reading, McLuhan explains that once TV came into the picture, comics when into a decline.
“It is, perhaps, obvious enough that if a cool medium involves the viewer a great deal, a hot medium will not. It may contradict popular ideas to saythat typography as a hot medium involves the reader much less than did manuscript, or to point out that the comic book and TV as cool media involve the user, as maker and participant, a great deal (McLuhan p. 179).”
Back then; the transition from going from strictly print to where television came into play was a big deal. Well now, many years later as technology has developed into something that I doubt could have been imagined back then. As a 22 year old, still going through college, Television is not high on my priority list. Not to say that I don’t watch shows or movies, I just use a different medium. The Internet provides me with all the television shows and movies that my heart desires. The question is that as time goes on, will the Internet be the decline of television as television was the decline of comics/print?
Technology is advancing to the point to where people do not need to pay for cable to be able to watch television or movies. One of the biggest factors in this situation would be Netflix. Netflix introduced its online streaming service in 2007 and since then it has only grown into one of the biggest online streaming service to date with approximately 61.4 million subscribers worldwide.
According to an article on Fortune.com by Barb Darrow and Stacy Jones, Pacific Crest analyst Andy Hargreaves estimated that the top 8 cable companies lost 463,000 subscribers in the second quarter of 2015 alone. People are “cutting the cable” for more affordable options such as Netflix and Hulu.
As of right now, there are still large amounts of people who are subscribed to a cable network but as the younger generations get older and be more susceptible to leaning toward Netflix and Hulu, will cable be phased out completely?
It is almost like how print journalism is heading right now. There are generations who prefer to have the hard copy sitting in front of them where they can feel it and turn it in their hands. That generation most likely has the same option of cable television. How else are they going to watch the news? Where the younger generation would look up clips on the Internet. As everything and anything gets more accessible via the Internet the original medium will slowly get phases out. Not to say that it will be immediate. There are still people who enjoy a good comic book even now, however a majority now read a graphic novel via a different medium such as on a tablet rather than an actual paper book.
So the question I leave now is do you think that television is going to continue to decline due to the Internet like television did to comics or will it level out?